Boehringer-Ingelheim

This campaign is based on the strong emotional bonds horse owners, trainers and vets have with their animals. The company has developed a unique treatment for equine osteoarthritis, a debilitating condition that can severely hamper horses’ long-term mobility and performance in sporting events. “These legs can...” became the unifying theme line to convey the hope and possibility that the new treatment offers horses and the people who love them.