Boehringer-Ingelheim

Animal pharma doesn't tend to be the most exciting creative category, but I really like this campaign and so did the client (and its target audiences).The company has developed a unique treatment for equine osteoarthritis,
a debilitating condition that can severely hamper horses’ long-term mobility and performance in sporting events. “These legs can...”became the unifying theme line to convey the hope and possibility that the new treatment offers owners, trainers and vets, who all have strong personal bonds with the animals.