AARP Portraits of Care

AARP’s digital campaign, I Heart Caregivers, celebrated the immense contributions that family caregivers make to the loved ones in their care as well as to society at large (substantially
reducing public sector expenditures for similar services). The campaign also called attention to AARP’s legislative advocacy efforts in support of more public resources for caregivers at the
state and local levels.​ AARP celebrated a caregiver from every state in the country by creating a
“Portrait of Care” painting featuring the caregiver and the loved one in their care.​ The campaign culminated in an art gallery event at the U.S. Senate Gallery where the Portraits of Care were on display and the chosen caregivers had the opportunity to interface with the U.S. senators who were spearheading caregiver legislation.