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This very successful acquisition campaign, targeted to federal retirees, positions retirement as a full-time promotion—the chance to pursue one’s passion with great benefits (namely, UnitedHealthcare Group Medicare Advantage).

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An anthem to small business owners, emphasizing UnitedHealthcare’s commitment to make it easier for them to buy health insurance.

This ADDY-winning jingle/radio spot introduced UHC’s One-Stop Insurance Shop, an online destination where small business professionals can shop for healthcare coverage for their companies and get all of their questions answered—quickly and easily.

An outdoor board that makes use of UHC’s new illustration-based branding.



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