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UnitedHealthcare
While healthcare insurance isn’t typically associated with breakthrough creative, UnitedHealthcare has approved some atypical advertising for the category. From a video anthem celebrating small business owners to a Medicare Advantage campaign targeted to retired federal employees to ads highlighting the company’s extensive Telehealth network, I've done a range of work I'm proud of. I even convinced UnitedHealth care to send a jigsaw puzzle of Texas to school districts throughout the state that were reconsidering and renegotiating their healthcare benefits contracts (See the last entry below.)
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