UNITEDHEALTHCARE


This very successful acquisition campaign, targeted to federal retirees, positions retirement as a full-time promotion—the chance to pursue one’s passion with great benefits (namely, UnitedHealthcare Group Medicare Advantage).

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An anthem to small business owners, emphasizing UnitedHealthcare’s commitment to make it easier for them to buy health insurance.


This ADDY-winning jingle/radio spot introduced UHC’s One-Stop Insurance Shop, an online destination where small business professionals can shop for healthcare coverage for their companies and get all of their questions answered—quickly and easily.