Family Crisis Center
Family Crisis Center
Family Crisis Center
A pro bono campaign and outreach effort to Southern California families in crisis
A pro bono campaign and outreach effort to Southern California families in crisis
A pro bono campaign and outreach effort to Southern California families in crisis
This "date with a dentist’‘ digital campaign was designed to get more people to go to the dentist. Users entered their sexual preference and zip code and were matched up with dentists close to their location.
This "date with a dentist’‘ digital campaign was designed to get more people to go to the dentist. Users entered their sexual preference and zip code and were matched up with dentists close to their location.
About me
About me
AARP’s digital campaign, I Heart Caregivers, celebrates the immense contributions that family caregivers make to the loved ones in their care as well as to society at large (substantially reducing public sector expenditures for similar services). The campaign, which also calls attention to AARP’s legislative advocacy efforts in support of more public resources for caregivers at the state and local levels, culminated in an art gallery showing at the U.S. Senate.
In only the first three months, the campaign garnered a total of 546,847 clicks and 323 story submissions. Awareness of the campaign was driven by display ads that had a
click-through rate of 0.14% (exceeding the standard benchmark of 0.08%) and 15-second and 30-second videos which generated 31,239,920 views.
AARP’s digital campaign, I Heart Caregivers, celebrates the immense contributions that family caregivers make to the loved ones in their care as well as to society at large (substantially reducing public sector expenditures for similar services). The campaign, which also calls attention to AARP’s legislative advocacy efforts in support of more public resources for caregivers at the state and local levels, culminated in an art gallery showing at the U.S. Senate.
In only the first three months, the campaign garnered a total of 546,847 clicks and 323 story submissions. Awareness of the campaign was driven by display ads that had a
click-through rate of 0.14% (exceeding the standard benchmark of 0.08%) and 15-second and 30-second videos which generated 31,239,920 views.
About me
An award-winning copywriter, I'm adept at translating complex
subject matter like healthcare into interesting creative executions
and compelling content. When I’m not obsessing over a social post,
wireframe or TV spot, I enjoy reading and dabbling in fiction writing,
fitness activities, gourmet cooking and wine tasting. (I don’t have
the money for wine collecting—at least not yet, anyway.)
Healthcare Brand Experience (HCP and DTC)
American Cancer Society, American Dental Society, American
Lung Association, Amgen, Anthem Blue Cross Blue Shield, ATS Medical/Medtronic , Cougar Biotechnology, Dentsply Sirona,
HDA (Healthcare Distribution Alliance), Novartis, Otsuka
Pharmaceutials, Pfizer, Quest Analytics, Rejiva, Teva, Valeant
Pharmaceuticals (now Bausch Health) and Vertos Medical.
Agency Experience
Young & Rubicam, Kirshenbaum Bond & Partners, Agency
Ingram Micro and Bailey Lauerman
Freelance
Apple Computer Design, FCB Healthcare, GMMB, Jones Knowles Ritchie,
Siegel & Gale, VSA Partners and Vitro
Education
B.A. in History, University of Michigan, Ann Arbor
Graduated with Honors, Phi Beta Kappa
M.A. in Advertising, Newhouse School of Communications,
Syracuse University Graduate Fellowship
Awards
ADDYs, ADLA, AR100, Art Directors Club, Caples, Communication
Arts Design Annual, Mead Show, Webby Finalist
Contact