ADPKD

This campaign was designed to raise awareness of the importance of early screening of ADPKD (autosomal dominant polycystic kidney disease). There’s a sense of inevitability around the disease, which is largely inherited.. Many individuals who have ADPKD never experience the symptoms—rapid progression and enlargement of cysts on the kidneys—until it’s too late for treatment. This campaign shows it doesn’t have to be.

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The social campaign was very different in tone from the print—intentionally—in an effort to attract and speak to a wider audience