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ADPKD  This campaign was designed to raise awareness of the importance of early screening of ADPKD (autosomal dominant polycystic kidney disease). Many individuals with the disease, which is largely inherited, never experience symptoms of rapid progression (and enlargement of cysts on the kidneys) until it’s too late for treatment. This campaign shows it doesn’t have to be.

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The social media for the campaign too a different tact: a humorous approach focused on the downsides of  inheritance.

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